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The Heart of Handmade


Antonio & Enrico
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The Heart of Handmade

The story of Sarto starts with Antonio Sarto, who, together with his brothers Mario and Giovanni, began working in the bicycle business in the early 50s. In 1960, they founded Cicli Mariella, where production reached 200 bikes a day at its peak.

Among the various models, the brothers developed a promising line of racing bicycles, driven by the strong growth of the market, in turn, supported by the public’s passion for the Giro d’Italia, the Tour de France and the great champions, protagonists and epic battles of the day.

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In 1983, Antonio sought a new path, departing Cicli Mariella to begin a new era as Sarto Antonio, a company focused on designing and building racing bikes under license for the most famous brands in the sector.

Happily for Antonio, in 1992, his son Enrico joined the business. With fresh ideas and a growing interest in ‘custom made’, Enrico complemented his father’s vast experience in bicycle design, geometry and craft to build a foundation that would see the fledgling brand become a world leader in specialist carbon fibre bicycle production.

In 2003, the duo’s long years of research and materials development led to the creation of Sarto’s first carbon frame. The new material marked a revolution in the world of bicycles and, for Sarto, represented a milestone in the company’s history.

Proprietary technology and unique methodologies developed by Sarto allowed the creation of custom carbon fibre frames tailored to each rider’s measurements, form, goals and physical attributes. It was an approach that took customisation to a new level, far exceeding the frame’s geometry.

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As carbon fibre matured, Sarto stayed at the forefront of composites innovation, iterating and innovating an exclusive process that set Sarto apart as a rarified maker of ‘beyond-bespoke’ handmade carbon fibre bikes.

And riders responded.

The value of a custom-made approach gave Enrico the confidence to focus exclusively on producing Sarto-branded bicycles, abandoning the creation of frames for other companies.

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Today, a Sarto represents a commitment to timeless Italian craftsmanship, the artisanal tradition, excellence in materials and methodology, and the absolute value of a bespoke approach.

Or, to put it another way, we create bikes that ride like a dream.

Come dream with us.

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Are you ready for your Sarto?
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Are you ready for your Sarto?

Web design & development: àtrio
Contents: 3parentesi

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